Cercle Marketing helps brands identify key market segments, tailor messaging to target audiences, and strategically position products for growth in competitive markets.
- Beauty:
Assisted in repositioning Laboratoires de Biarritz to focus on sustainability and ocean-algae ingredients, helping to hone the USP resulting in earned media coverage and DTC traffic and conversion growth. - Lifestyle:
Developed a launch strategy for a roller skate brand targeting Gen Z, leveraging nostalgia-based marketing and positioning to appeal to the new generation. The campaign drove social media engagement and a 25% boost in sales within the first quarter. - Beauty:
Identified three underserved segments—eco-conscious Gen Z, sensitive skin users, and male skincare adopters—for an organic skincare brand. Repositioned the line with tailored messaging, resulting in a 28% increase in new customer acquisition within three months. - Beverage:
At Kraft Foods, repositioned Crystal Light to appeal to health-conscious women seeking convenient wellness options, leading to the highly successful “On The Go” launch—one of the year’s biggest for the company.
