Blogs

Insights at the Intersection of AI & Brand Strategy

Here, we explore cutting-edge marketing trends, AI’s impact on brand strategy, and the best practices for staying ahead in a world where technology moves fast—but consumer needs remain at the core. Whether you're a brand leader, marketer, or entrepreneur, you'll find insights that help you navigate the digital age with confidence. Let’s unlock smarter marketing strategies together.

What The White Lotus Taught Me About Luxury Branding

What The White Lotus Taught Me About Luxury Branding

You might not expect to find a marketing lesson in a darkly comic HBO series…

AI is Rewriting the Rules of Search & Social Marketing—Are You Keeping Up?

AI is Rewriting the Rules of Search & Social Marketing—Are You Keeping Up?

This semester, I had the opportunity to teach an advanced digital marketing class at SKEMA’s…

Ethical AI in Marketing: A Deep Dive into Qatar Airways and Dove Beauty

Ethical AI in Marketing: A Deep Dive into Qatar Airways and Dove Beauty

In recent years, artificial intelligence (AI) has emerged as one of the most transformative forces…

Taylor Swift’s Eras Tour: 5 Key Marketing Lessons The Best Brand Marketer I’ve Seen Recently

Taylor Swift’s Eras Tour: 5 Key Marketing Lessons The Best Brand Marketer I’ve Seen Recently

If you’ve been in any of my marketing classes, you’ve heard me say countless times…