Raised in Palo Alto, California, Caroline Carter is a marketing strategist, consultant, and educator with a passion for building brands that resonate globally.
With Laurie Ann Underwood, Head International Marketing, Senior Professor of Practice, IÉSEG
Caroline Carter, MBA, is a seasoned marketing strategist with over 25 years of experience shaping global brands in beauty and consumer goods. She has led high-impact marketing initiatives at top companies like Playboy Enterprises, Coty Inc., and Kraft Heinz, driving growth through innovative digital and integrated marketing strategies.
Beyond her corporate success, Caroline is a dedicated educator, mentoring the next generation of marketers at institutions such as SKEMA Business School. Fluent in English and French, she brings a global perspective, blending strategic expertise with a commitment to consumer-centric and socially responsible marketing.
25 Years of Professional Marketing Experience
“After 25 years in the marketing field, and 4 years of university teaching, I’ve realized: teaching keeps me sharp, inspired, and constantly learning. My Gen Z students do not just consume digital culture… they shape it. From Canva to TikTok Ads, AI image tools to smart social schedulers, I often hear about what’s next from them, years before it hits the corporate mainstream.
Educating also brings me immense fulfillment as I have the privilege of giving back to the next generation by guiding and mentoring talented students as they embark on their professional journeys.
Academia also keeps me engaged with the latest research, trends, and business case studies, ensuring I remain at the forefront of the marketing industry. This role perfectly complements my consulting work, forming two integral halves of my professional expertise and circle.”
Founder, Cercle Marketing
Caroline Carter has taught the following University Marketing Courses, often by developing her own courses (content, slides, cases and real-world projects):
Starting Up a Start Up, Masters, SKEMA, 2025-current
Google Tools, Search, and Social Marketing in an AI World, Masters, SKEMA, 2025-current
Driving Digital Growth & CRM, Masters, SKEMA, 2024-current
Marketing Management, EMBA, EDHEC, 2023
Marketing Management, Masters, EDHEC, 2023-2024
Marketing & Consumer Research, Pre-Masters, EDHEC, 2023-2024
Brand Management, BBA, EDHEC, 2023-2024
360 Integrated Marketing Communication, BBA, EDHEC, 2022-2024
Marketing in a Sustainable World, BBA, EDHEC, 2023
Caroline has 25+ years of international marketing experience in beauty, skincare, food, fashion, and wellness. She advises purpose-driven brands and startups through Cercle Marketing, and teaches marketing and strategy from BBA to EMBA level, blending real-world expertise with a fresh, insightful approach.
Contact Caroline
