Cercle Marketing provides brand audits and competitive reviews that uncover growth opportunities, refine positioning, and strengthen market performance using data-driven insights and strategic analysis.
- Lifestyle:
Conducted a full brand and communications audit for a French streetwear label. Benchmarking against seven competitors identified three key content gaps. Implementing changes led to a 24% increase in email open rates and a 36% rise in session duration. - Beauty:
Audited the pricing, positioning, and tone of voice for an indie perfume brand, delivering a strategic roadmap to support premiumization and influencer collaboration. - Consumer Goods:
At Coty and Kraft, regularly analyzed category dynamics and growth opportunities through Nielsen and IRI sales and consumer panel data, capabilities now available to clients through Cercle Marketing. - Beauty:
Led portfolio analysis and competitive benchmarking at Sally Hansen to maintain market leadership, using consumer trends and performance data to guide strategic decisions.
