I know Caroline from our Coty experience and I was truly impressed by her strategic clarity and ability to create state-of-the-art 360° action plans. Years later, Caroline reached out to include Laboratoires de Biarritz as a case study in her master class, I felt very honored and discovered an additional facet of Caroline as a great teacher. To go further, Caroline coached our marketing team at LDB to upgrade the brand platform, strengthening the brand USP while being more culturally relevant. More importantly, she has managed to train the team to be more consumer-centric, by thinking differently and being methodical.